Ballad Health
Ballad Health is a health system serving 29 counties in the Appalachian Highlands. Their system of 21 hospitals, post-acute care and behavioral health services, and a large multi-specialty group physician practice serves nearly one million people in Northeast Tennessee, Southwest Virginia, Northwest North Carolina, and Southeast Kentucky.
Complete website redesign
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When looking to upgrade their CMS to a new version, Ballad Health took the opportunity to fully redesign and restructure the Ballad Health website. This migration of content required a full audit of site content and comprehensive internal testing.
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This project allowed our team to implement new tools that would improve usability and address navigation issues throughout the website, alongside restructuring and rewriting content to better fit the new site templates.
