Education

 

2015 - 2017 | MA in English
East Tennessee State University

2011 - 2015 | BA in English and History
East Tennessee State University

Work Experience

 

2022 - Present | Spark Foundry
Senior SEO Analyst

  • Applies best practices of SEO – from client setup, to process, to execution. Positioned as an SEO subject matter expert in the creation of deliverables, such as general website analysis, keyword research, technical audits, copywriting and content marketing, user experience, and more.

  • Helps develop and manage content marketing and outreach campaigns.

  • Helps build out and enhance local, social, and mobile SEO product offerings.

  • Utilizes SEO reporting tools and web analytics to monitor and evaluate SEO performance across major search channels to improve visibility, rankings, and track KPIs.

2021 - 2022 | Ballad Health
Digital Content Specialist

  • Plans and implements organizational and third-party agency digital strategies to develop brand awareness, generate inbound traffic, encourage product adoption, and support usability and accessibility. Participates in the strategy, execution, analysis, and optimization of Ballad Health digital marketing programs and campaigns, coordinating online activities in support of the company's mission/vision/values and brand voice.

2020 - 2021 | Screen Rant, Game Rant / Valnet, Inc.
Contributor (Tech & Lists)

  • Producing news content centered around technology and video games for Screen Rant and Game Rant. This contract position offers a fast-paced environment with quick turnarounds for
    high-quality informative content.

2017 - 2020 | Universal Companies
Copywriter / Digital Content Creator

  • Worked with hundreds of the biggest brands in the spa and wellness industry.

  • Was part of a team that won multiple Addy awards from the American Advertising Federation.

  • Produced ad copy (digital and print), articles, several catalogs, emails, brochures, marketing materials, recipes/guides, product copy (B2B & B2C), manuals, interviews, and video scripts. Included heavy work with SEO.

  • Produced articles and marketing materials for outside publications, including Green Spa Network.

  • Trained as a compliance and sustainability officer by studying ingredient declarations/labels and attending the 2018 Cosmetic Compliance Conference in New York City. Well-versed in rewriting product claims for FDA and EU guidelines.

2016 - 2017 | East Tennessee State University
Instructor

  • Taught two classes a semester in both “Critical Reading & Expository Writing” and “Critical Thinking & Argumentation.” The classes focused on critical analysis, the writing process, and argumentative/persuasive techniques.

2015 - 2016 | East Tennessee State University
Research and Teaching Assistant

  • Assisted scholars with their work. Responsibilities varied from assisting them with their classes, gathering potential sources and research for published materials, helping edit or proofread certain works, creating presentations, transcribing interviews, creating flyers to advertise events and classes, and general document review.

2015 - 2016 | East Tennessee State University
Writing Tutor

  • Tutored students in a variety of subjects, including English, History, and general writing. Included work with diverse group of students, including undergraduates, graduates, and second-language students.

2014 - 2015 | East Tennessee State University
Assistant Resident Director

  • Assisted in the management of a campus residence hall housing over 400 students and supervision of a staff of ten Resident Advisors.

  • Focus on student engagement and community building. Oversaw many programming opportunities, while also planning several programs.

  • Heavy work with marketing, event planning, budgetary management, supervision, and advertising.